How to Check UTM in Google Analytics?

The full form of UTM is the “Urchin tracking module” and its work is to give a little more information about every link and the campaign it belongs to. By using UTM codes in URL tagging you ensure that the URL is labeled with specific campaign names in Google Analytics. To be precise, it breaks down the traffic is usually reported by its source. And then the UTM attributes it into individual mails or paid search campaigns that you are running. It is very simple to understand how to identify a particular referral source in Google Analytics. But most marketers find it difficult to tag URLs using UTM codes. But by doing this you are approaching an advanced level where you can isolate visitors that are referred from specific campaigns. This will make you better understand their behaviors and help you to build specific audience lists. This will ultimately boost the performance of your website in any paid media ongoing activity. At A2Zlogs, we vow you to support in any situation regarding online marketing and lead generating. So if you want to know how UTM in google analytics works and how to enable it then continue reading. 

Why You Should Use UTM codes?

a href=#How_to_Enable_UTM_Codes>How to Enable UTM Codes?

a href=#Where_to_Find_the_Tagged_UTM_Data_in_Google_Analytics>Where to Find the Tagged UTM Data in Google Analytics?

a href=#Conclusion>Conclusion

Why You Should Use UTM codes?

If you are attempting to drive traffic on your website via online campaigns then URL tagging will help you immensely. It will report to you the conversion metrics of each specific campaign you held. To track how much traffic you get from each post you can use UTMs within links you post on social media. UTM variables can also be used for tracking specific links like links of your website from your Instagram or Twitter bio. With URL tagging you will also get to know better about the overall performance of each pay per click campaign you are running. 

How to Enable UTM Codes?

 To tag organic banner links, social posts, or any link used in the campaigns outside third party software, you will need a manual URL tagging option. It does not mean that you need to create each UTM tag by hand. You can do it simply using a UTM generator such as Google URL Builder or the Excel URL Builder. 

You can even use third-party tools to automatically tag URLs using UM variables. Some of them are Buffer, Mailchimp, and Hootsuite, etc. Those who use Google Ads may already know that Google offers an auto-Tagging feature. This feature is set by default in every Google Ads account. But if you want to check or disable it, then, go to Settings > Account Settings in the left-hand menu button.

While choosing the name of your UTM tags manually you need to select a name that is easy to remember. Your tags should be descriptive. Thus you can easily understand what each campaign relates to by looking at the data in GA.       

Where to Find the Tagged UTM Data in Google Analytics?

Now that you already know the method of UTM tagging, so you need to learn where to navigate its data. You need the help of Google Analytics to navigate the information that the tags are delivering. For these, you need to follow the steps bellow-

  • Log into your Google Analytics account
  • Go to the Acquisition tab on the left panel navigation and click it 
  • You can then see the campaign link. Click it
  • Select all campaigns. Now you can see the list of your campaign names (UTM-campaign).

Here you can see specific reports on specific campaign names. But if any of the campaigns have not received any clicks yet then the set parameters will not trigger. Then those specific URLs will not show up in this section until they get clicks by viewers.  

Conclusion

Some may complain that using UTM tags on their URLs make their URLs look unattractive and overly-long for users. It has its solutions too. You can make a short and attractive URL for your social media campaigns. At A2Zlogs. our experts will discuss with you and give you strategies to resolve this trouble along with others. So call us or chat with us online on a2zlogs.com.

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