Why You Should Check SEO Traffic in Google Analytics?
Many may think that keyword ranking the ultimate measure of SEO. Thus they try to load their URLs and content with the keywords. But this only makes your content odd and unnatural. SEO or getting organic traffic from search engines depends on a lot of other things. And to understand this you need to have a clear and constant eye on your website’s SEO performance. It is been said that “If you can’t measure it, you can’t improve it”. And there is an awesome free tool that Google gifts you to measure your everyday performances; Google Analytics. In A2Z Logs we will discuss and give you tips on how you should use SEO traffic in Google Analytics to understand your daily progress. We will distinguish and troubleshoot the issues that hurdle in your progress path. So in this article, you will find out some tips for using SEO analytics to improve your website.
How to Check Organic Traffic or SEO?
You can easily monitor organic traffic on Google Analytics by following these steps-
- At first, sign in to Google Analytics
- Go to the ‘Acquisition’ on the left side column and click the ‘Overview’ tab.
- In the overview section, you will find organic traffic details
- You can select the date at the top to get the data of that specific day
- Click on the ‘Organic Traffic’ on the Acquisition Overview Page if you want to get more data on the organic traffic
From the SEO Analytics report you will get to see things like; what are the keywords that bring most of the traffic? What are your top landing pages for search traffic? Which search engines are sending you most of the organic traffic? What are the top exit pages of yours? And so on.
What are the Ways to Measure the Quality of SEO traffic?
To measure the decline or improvement in the SEO quality you can seek help from the most common report of Assisted Conversions. You can find it by going to (Conversions> Multi-Channel Funnels> Assisted Conversions). You get a clear glimpse by setting the date range to ‘Last month’ and compare it to the ‘Previous period’. And you can see the month-to-month comparison of conversions, their improvements, or declines with time.
Why One Should Value Organic Traffic or SEO?
SEO traffic is free traffic that you naturally get from search engine results. Thus you may sometimes forget to value it similar to the paid traffic. But if you evaluate the dollars you may have to pay in PPC for the organic traffic you are receiving each day then you will value its worth. To assign dollar value you need to go to Acquisition> Search Engine Optimization> Queries. Here you will find the report of keyword search phrases on your site. Then evaluate this report with the amount various advertisers are paying currently on Pay Per Click and other paid traffic options. This will show you how much money you are saving each day through SEO.
Speed Up Your Website to Get More SEO
One of the reasons why you are losing organic traffic is maybe your page challenging their patience. So you need to seep up the page load time and make a smooth user experience for them. Google Analytics will show you reports on the loading time of your website both on mobile and desktop. There if you find any drawbacks then solve it then and there, by optimizing the page loading time. Once you have done the improvements then check it once again with the previous data. You will surely find a raise in SEO traffic and also in conversion rate.
The Bottom Line
Improving the organic traffic rate is highly essential in the long run. They are genuine and information-seeking audience just like you and me. You can get their attention and easily convert them into your customers. And most importantly you don’t need to spend a shilling from your pocket for that. So focus more on organic traffic. Check regularly Seo traffic in Google Analytics. And let us know your questions and issues regarding this on a2zlogs.com.